BRAND STORY

At J+, we’re obsessed with providing incredible women with stylish, luxurious shades that will elevate their confidence and make them feel amazing while they pursue their passions.

For the past 5 years, we’ve been working in collaboration with top designers from the US, Italy, Spain and more to craft high-quality sunglasses with cutting-edge styles. But during our years in the industry, we’ve discovered a problem – other brands are either selling flimsy frames that fall apart instantly, or well-crafted sunglasses at a completely unattainable price.

To us, that’s not right. As a female-founded business, we know that for inspired women, success starts with feeling strong, confident and capable from the inside out. We know that different occasions – the beach, the boardroom, the boardwalk – all call for different styles. And finally, we know that flimsy, low-quality sunglasses won’t give you that invincible feeling.

That’s why we’re using our decade of experience to provide women with luxurious quality and trendy designs at pocket-friendly prices.

Our designs are made to radiate boldness, inspiration and positive energy – giving women the fearlessness to take giant leaps toward their dreams.